40 POINT MARKETING APPROACH
Dated: November 1 2019
40 POINT MARKETING APPROACH
Photography – 25 High Definition interior, exterior and drone photographs and video walk thru.
Produce and provide a comprehensive market valuation of the home,
Provide staging consultation on how best to prepare the home for viewing
Facilitate a pre-listing inspection of the home
Acquire and provide any completed permit, zoning and flood information
Facilitate offering a home warranty
Provide a Seller Net Proceeds Sheet to illustrate expected seller expenses, closing costs and net proceeds from the sale.
Provide seller a list of preferred vendors
“Coming Soon” signage – Quick installation of signage in front of residence with phone/txt for listing detail and photographs with direct contact to agent.
Marketing Narrative – Work with the client to create personalized and actionable marketing description of the residence.
Secure Showing Systems – Secure lockbox system only accessible via non-published access code exclusively by licensed agents
Post to MLS – This also syndicates to over 350 websites such as Zillow, Tulia, Realtor.com, etc.
Post to an individual web page
Publish the listing to all relevant buyers within our database (over 500)
Post on the company featured properties website
Video walk through posted to Zillow, YouTube, and embedded in property landing page.
Property posted to Twitter & Instagram
Google Display Ad Campaign – publishes status and picture of the property over 30,000 times per month to people located within, who have traveled to, or who are interested in a 2km radius of the residence.
Facebook General Ad Campaign – Posts to an audience within 15-30 miles of the residence (runs for 30 days)
Facebook Neighborhood Campaign – Posts to groups related to the neighborhood, nearby schools, and real estate centric pages.
(Runs for 30 days)
LinkedIN Campaign – Posts active real estate agent group
Send Just Listed postcards to the closest 50 neighbors
Create a property flyer for distribution - open house, friends, neighbors, etc.
Re-order Pictures on the MLS sites weekly
Post listing to Craigslist
Periodic open house events to drive traffic directly into the home.
Reverse prospect - agent’s whose buyers have shown interest in the home – for price change and/or open house events.
Property posted directly to all of our office agents
Publish property to all affiliated lenders to assist with co-marketing to their qualified clients
Property posted to real estate groups active in the neighborhood
Schedule a broker open house and invite every agent who has sold a home in the last 6 months in that neighborhood in order to solicit opinions on price, condition and possible buyer representation.
Schedule to have the home included on any realtor “caravan” showing tours.
Weekly coordination meeting with sellers to strategize their marketing efforts
Monitor and screen all requests to conform to the seller’s showing criteria
Publish weekly market snapshot of competitive listings, price changes and sold/pending status
Personally reach out to solicit responses from every agent who shows the home.
Publish internet and social media statistics illustrating the number of impressions (times ad seen) and click thru rates (times property description seen) for all media sources
Publish open house statistics as they occur
Assist seller with identifying possible interim financing opportunities
Provide a contract transaction spreadsheet and weekly/daily email to guide the seller through the contract, inspection and closing process.
As an agent who's an expert in the Heights community, I bring a wealth of knowledge and expertise about buying and selling real estate in this unique part of Tampa, FL. It's not the same everywhere, s....
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